SHISEIDO VITAL PERFECTION - Unreal Engine environments

2025

For this project, we collaborated with Pier59 Studios on the execution of a Shiseido campaign, creating Unreal Engine–driven animated backgrounds for an ICVFX production. The creative vision was led by director Damien Krisl, who envisioned the use of sky time-lapses to establish a conceptual and atmospheric environment for the campaign

Below are the 2 final spots in which we collaborated for this campaigns, all backgrounds are created in Unreal Engine and shot in an LED wall at Pier59 Studios.

BEHIND THE SCENES

Below are selected images from the creative and execution process of the Unreal Engine environments. We had a two-week timeline to design and produce multiple environments for the two spots. One of the key requirements for the first environment was to build a system that allowed dynamic switching between two art-directed skies.

We also aimed to create a desert environment with multiple distinct areas, giving the director flexibility to choose camera placement on set. To support this, we designed several variations of the landscape, featuring different levels of water coverage across the ground

CLOUD DEVELOPMENT

For some of the clouds in the spot, we created a VBD simulation and brought it into Unreal Engine for real-time playback at 48 fps.

SUNRISE ANIMATION

For the second spot, the goal was to create a sunrise effect that transitioned from a rich yellow to an almost white light as the sun rose. This was implemented in Unreal Engine, allowing real-time control of the smoke’s speed, color, and density directly on set.