2020
We were tasked by an international client to develop a cyborg head that would act as a presenter in a daily technology segment in live TV. The idea was to create a motion captured version of the human presenter that will translate to the face of our Cyborg.
We designed this head with the idea of showing the inner mechanism reacting to the movements of the head. A contraints system was created in Unreal engine to be able to allow the inner mechanism to react to the mocap data. The clip shown here is the concept design and animation in Maya, the unreal implementation is currently in progress (some images of it below),
Media creators are in the constant seek for new ways to engage with their audience, creating products and experiences that get them closer is one of the main pillars of our current entertainment landscape. The creation of “digital avatars” is a growing trend in multimedia nowadays, their conceptualization and utilization for marketing and entertainment purposes is growing more as the big titans of entertainment converge: Media and Gaming.
The creation of such tools for engagement has led the industry to push technology to be able to achieve believable humans created digitally. A major bi-national sports network requested Keexframe a POC (proof of concept) for the creation of a digital avatar for live TV. Such POC is with the overall idea of potentially producing one or more digital avatars for their daily programming.
Such avatar was created in the shape of a human and was be performed by a live actor using motion capture technology. The avatar POC demostrated how a graphic product like this can be conceptualized, produced and placed in a live TV studio environment to be integrated in a daily broadcast workflow.
Media creators are in the constant seek for new ways to engage with their audience, creating products and experiences that get them closer is one of the main pillars of our current entertainment landscape. The creation of “digital avatars” is a growing trend in multimedia nowadays, their conceptualization and utilization for marketing and entertainment purposes is growing more as the big titans of entertainment converge: Media and Gaming.
The creation of such tools for engagement has led the industry to push technology to be able to achieve believable humans created digitally. A major bi-national sports network requested Keexframe a POC (proof of concept) for the creation of a digital avatar for live TV. Such POC is with the overall idea of potentially producing one or more digital avatars for their daily programming.
Such avatar was created in the shape of a human and was be performed by a live actor using motion capture technology. The avatar POC demostrated how a graphic product like this can be conceptualized, produced and placed in a live TV studio environment to be integrated in a daily broadcast workflow.
Media creators are in the constant seek for new ways to engage with their audience, creating products and experiences that get them closer is one of the main pillars of our current entertainment landscape. The creation of “digital avatars” is a growing trend in multimedia nowadays, their conceptualization and utilization for marketing and entertainment purposes is growing more as the big titans of entertainment converge: Media and Gaming.
The creation of such tools for engagement has led the industry to push technology to be able to achieve believable humans created digitally. A major bi-national sports network requested Keexframe a POC (proof of concept) for the creation of a digital avatar for live TV. Such POC is with the overall idea of potentially producing one or more digital avatars for their daily programming.
Such avatar was created in the shape of a human and was be performed by a live actor using motion capture technology. The avatar POC demostrated how a graphic product like this can be conceptualized, produced and placed in a live TV studio environment to be integrated in a daily broadcast workflow.
Media creators are in the constant seek for new ways to engage with their audience, creating products and experiences that get them closer is one of the main pillars of our current entertainment landscape. The creation of “digital avatars” is a growing trend in multimedia nowadays, their conceptualization and utilization for marketing and entertainment purposes is growing more as the big titans of entertainment converge: Media and Gaming.
The creation of such tools for engagement has led the industry to push technology to be able to achieve believable humans created digitally. A major bi-national sports network requested Keexframe a POC (proof of concept) for the creation of a digital avatar for live TV. Such POC is with the overall idea of potentially producing one or more digital avatars for their daily programming.
Such avatar was created in the shape of a human and was be performed by a live actor using motion capture technology. The avatar POC demostrated how a graphic product like this can be conceptualized, produced and placed in a live TV studio environment to be integrated in a daily broadcast workflow.
KeexFrame
KeexFrame
KeexFrame
KeexFrame
KeexFrame
TEAM
Arturo Brena - Creative Direction / Unreal engine implementation / PM
Omar Hernandez - Rigging / 3D technical direction
Arturo Brena - Creative Direction / 3D lead / Unreal engine implementation / PM
Matthew Cornelius - Inertial Mocap / Optical Mocap
Robert Lester - Facial mocap / marketing strategy
Omar Hernandez - Rigging / 3D technical direction
Arturo Brena - Creative Direction / 3D lead / Unreal engine implementation / PM
Matthew Cornelius - Inertial Mocap / Optical Mocap
Robert Lester - Facial mocap / marketing strategy
Omar Hernandez - Rigging / 3D technical direction
Arturo Brena - Creative Direction / 3D lead / Unreal engine implementation / PM
Matthew Cornelius - Inertial Mocap / Optical Mocap
Robert Lester - Facial mocap / marketing strategy
Omar Hernandez - Rigging / 3D technical direction
Arturo Brena - Creative Direction / 3D lead / Unreal engine implementation / PM
Matthew Cornelius - Inertial Mocap / Optical Mocap
Robert Lester - Facial mocap / marketing strategy
Omar Hernandez - Rigging / 3D technical direction