PIXOTOPE - UNREAL ENVIRONMENT

2025

Pixotope is a global leader in software for augmented reality, virtual production, and immersive storytelling, powering some of the most ambitious TV, film, and live event productions worldwide. Built to work seamlessly with Unreal Engine, Pixotope enables creators to push the boundaries of real-time visuals. We were invited by Pixotope to conceptualize and develop a bespoke Unreal Engine project that demonstrates the full potential of their technology while reinforcing their bold, future-focused brand identity.

One of the key components of the concept was to be able to showcase the realistic capabilitites of virtual production for Film but also the advanced technical features of a broadcast live production. That led us to create two main sections within the same environment: The Fjords (to showcase realistic natural environments) and The studio (designed to showcase sections more tailored for real-time storytelling)

EXTERNAL STRUCTURE

In our concept, we aimed to leverage two core elements of Pixotope’s identity: the Atom logo and the Norwegian fjords.

For the Atom, we proposed creating a large-scale, realistic structure set within the Norwegian fjords—serving as the home of a virtual TV and film studio built in Unreal Engine. To achieve this, we first went through a process of simplifying and adapting the Atom’s form so it could function effectively as an architectural structure.

THE FJORDS

In our concept we wanted to highlight the Norwegian identity of the Pixotope brand. The Fjords are one of the most iconic natural landmarks of Norway so were the perfect scenario for the exterior portion of the environment.

The idea of this sections was to highlight the realism of Unreal Engine and the ease of implementation with the Pixotope software for TV and film productons under the umbrella of Virtual Production and ICVFX.

INNTERIOR STUDIO

For the interior of the base, we created a TV studio that could be used to highlight a series of Pixotope virtual production capabilities for Broadcast. The sections created inside the studio were meant to show Live monitors, a realistic 3D space an abstract zone area in which experimental features can be shown and all with extreme control over colors, textures and look.

We also aimed to create a desert environment with multiple distinct areas, giving the director flexibility to choose camera placement on set. To support this, we designed several variations of the landscape, featuring different levels of water coverage across the ground