Media creators are in the constant seek for new ways to engage with their audience, creating products and experiences that get them closer is one of the main pillars of our current entertainment landscape. The creation of “digital avatars” is a growing trend in multimedia nowadays, their conceptualization and utilization for marketing and entertainment purposes is growing more as the big titans of entertainment converge: Media and Gaming.

The creation of such tools for engagement has led the industry to push technology to be able to achieve believable humans created digitally. A major bi-national sports network requested Keexframe a POC (proof of concept) for the creation of a digital avatar for live TV. Such POC is with the overall idea of potentially producing one or more digital avatars for their daily programming.

Such avatar was created in the shape of a human and was be performed by a live actor using motion capture technology. The avatar POC demostrated how a graphic product like this can be conceptualized, produced and placed in a live TV studio environment to be integrated in a daily broadcast workflow.

Media creators are in the constant seek for new ways to engage with their audience, creating products and experiences that get them closer is one of the main pillars of our current entertainment landscape. The creation of “digital avatars” is a growing trend in multimedia nowadays, their conceptualization and utilization for marketing and entertainment purposes is growing more as the big titans of entertainment converge: Media and Gaming.

The creation of such tools for engagement has led the industry to push technology to be able to achieve believable humans created digitally. A major bi-national sports network requested Keexframe a POC (proof of concept) for the creation of a digital avatar for live TV. Such POC is with the overall idea of potentially producing one or more digital avatars for their daily programming.

Such avatar was created in the shape of a human and was be performed by a live actor using motion capture technology. The avatar POC demostrated how a graphic product like this can be conceptualized, produced and placed in a live TV studio environment to be integrated in a daily broadcast workflow.

Media creators are in the constant seek for new ways to engage with their audience, creating products and experiences that get them closer is one of the main pillars of our current entertainment landscape. The creation of “digital avatars” is a growing trend in multimedia nowadays, their conceptualization and utilization for marketing and entertainment purposes is growing more as the big titans of entertainment converge: Media and Gaming.

The creation of such tools for engagement has led the industry to push technology to be able to achieve believable humans created digitally. A major bi-national sports network requested Keexframe a POC (proof of concept) for the creation of a digital avatar for live TV. Such POC is with the overall idea of potentially producing one or more digital avatars for their daily programming.

Such avatar was created in the shape of a human and was be performed by a live actor using motion capture technology. The avatar POC demostrated how a graphic product like this can be conceptualized, produced and placed in a live TV studio environment to be integrated in a daily broadcast workflow.

Media creators are in the constant seek for new ways to engage with their audience, creating products and experiences that get them closer is one of the main pillars of our current entertainment landscape. The creation of “digital avatars” is a growing trend in multimedia nowadays, their conceptualization and utilization for marketing and entertainment purposes is growing more as the big titans of entertainment converge: Media and Gaming.

The creation of such tools for engagement has led the industry to push technology to be able to achieve believable humans created digitally. A major bi-national sports network requested Keexframe a POC (proof of concept) for the creation of a digital avatar for live TV. Such POC is with the overall idea of potentially producing one or more digital avatars for their daily programming.

Such avatar was created in the shape of a human and was be performed by a live actor using motion capture technology. The avatar POC demostrated how a graphic product like this can be conceptualized, produced and placed in a live TV studio environment to be integrated in a daily broadcast workflow.

Media creators are in the constant seek for new ways to engage with their audience, creating products and experiences that get them closer is one of the main pillars of our current entertainment landscape. The creation of “digital avatars” is a growing trend in multimedia nowadays, their conceptualization and utilization for marketing and entertainment purposes is growing more as the big titans of entertainment converge: Media and Gaming.

The creation of such tools for engagement has led the industry to push technology to be able to achieve believable humans created digitally. A major bi-national sports network requested Keexframe a POC (proof of concept) for the creation of a digital avatar for live TV. Such POC is with the overall idea of potentially producing one or more digital avatars for their daily programming.

Such avatar was created in the shape of a human and was be performed by a live actor using motion capture technology. The avatar POC demostrated how a graphic product like this can be conceptualized, produced and placed in a live TV studio environment to be integrated in a daily broadcast workflow.

KeexFrame

KeexFrame

KeexFrame

KeexFrame

KeexFrame

Arturo Brena - Creative Direction / 3D lead / Unreal engine implementation / PM

Matthew Cornelius - Inertial Mocap / Optical Mocap 

Robert Lester - Facial mocap / marketing strategy

Omar Hernandez - Rigging / 3D technical direction

Arturo Brena - Creative Direction / 3D lead / Unreal engine implementation / PM

Matthew Cornelius - Inertial Mocap / Optical Mocap 

Robert Lester - Facial mocap / marketing strategy

Omar Hernandez - Rigging / 3D technical direction

Arturo Brena - Creative Direction / 3D lead / Unreal engine implementation / PM

Matthew Cornelius - Inertial Mocap / Optical Mocap 

Robert Lester - Facial mocap / marketing strategy

Omar Hernandez - Rigging / 3D technical direction

Arturo Brena - Creative Direction / 3D lead / Unreal engine implementation / PM

Matthew Cornelius - Inertial Mocap / Optical Mocap 

Robert Lester - Facial mocap / marketing strategy

Omar Hernandez - Rigging / 3D technical direction

Arturo Brena - Creative Direction / 3D lead / Unreal engine implementation / PM

Matthew Cornelius - Inertial Mocap / Optical Mocap 

Robert Lester - Facial mocap / marketing strategy

Omar Hernandez - Rigging / 3D technical direction