The british open is one of the most important golf tournaments in the planet, hosting the best players in the world to compete for the Claret Jug. This year the tournament had its 150th anniversary and NBC sports approached us to design the concept and animation for the main opener for the show (among some other animations).  This look will carry the responsibility of introducing the tournament to the audience in the main broadcast.

The british open is one of the most important golf tournaments in the planet, hosting the best players in the world to compete for the Claret Jug. This year the tournament had its 150th anniversary and NBC sports approached us to design the concept and animation for the main opener for the show (among some other animations).  This look will carry the responsibility of introducing the tournament to the audience in the main broadcast.

The british open is one of the most important golf tournaments in the planet, hosting the best players in the world to compete for the Claret Jug. This year the tournament had its 150th anniversary and NBC sports approached us to design the concept and animation for the main opener for the show (among some other animations).  This look will carry the responsibility of introducing the tournament to the audience in the main broadcast.. 

The british open is one of the most important golf tournaments in the planet, hosting the best players in the world to compete for the Claret Jug. This year the tournament had its 150th anniversary and NBC sports approached us to design the concept and animation for the main opener for the show (among some other animations).  This look will carry the responsibility of introducing the tournament to the audience in the main broadcast.

The british open is one of the most important golf tournaments in the planet, hosting the best players in the world to compete for the Claret Jug. This year the tournament had its 150th anniversary and NBC sports approached us to design the concept and animation for the main opener for the show (among some other animations).  This look will carry the responsibility of introducing the tournament to the audience in the main broadcast.

Being the 150th anniversary of such prestigious tournament, we wanted to make combine 3 main aspects of the event: Its historical nature of one and a half century of legacy, the elegance of the event and the resiliance of the players going through its journey.

We used the weather as a main driver for the concept of resiliance, we wanted to show that no matter the conditions, the players are always ready to pour their hearts and passion in every play.

Being the 150th anniversary of such prestigious tournament, we wanted to make combine 3 main aspects of the event: Its historical nature of one and a half century of legacy, the elegance of the event and the resiliance of the players going through its journey.

We used the weather as a main driver for the concept of resiliance, we wanted to show that no matter the conditions, the players are always ready to pour their hearts and passion in every play.

Being the 150th anniversary of such prestigious tournament, we wanted to make combine 3 main aspects of the event: Its historical nature of one and a half century of legacy, the elegance of the event and the resiliance of the players going through its journey.

We used the weather as a main driver for the concept of resiliance, we wanted to show that no matter the conditions, the players are always ready to pour their hearts and passion in every play.

Being the 150th anniversary of such prestigious tournament, we wanted to make combine 3 main aspects of the event: Its historical nature of one and a half century of legacy, the elegance of the event and the resiliance of the players going through its journey.

We used the weather as a main driver for the concept of resiliance, we wanted to show that no matter the conditions, the players are always ready to pour their hearts and passion in every play.

Being the 150th anniversary of such prestigious tournament, we wanted to make combine 3 main aspects of the event: Its historical nature of one and a half century of legacy, the elegance of the event and the resiliance of the players going through its journey.

We used the weather as a main driver for the concept of resiliance, we wanted to show that no matter the conditions, the players are always ready to pour their hearts and passion in every play.

One of the requests from the NBC Sports team was to integrate with the 150th official look which contained flowing lines in orange and yellow colors to signify the journey of the players through the history of the tournament. 

We did several design and motion tests with them, some samples below:

One of the requests from the NBC Sports team was to integrate with the 150th official look which contained flowing lines in orange and yellow colors to signify the journey of the players through the history of the tournament. 

We did several design and motion tests with them, some samples below:

One of the requests from the NBC Sports team was to integrate with the 150th official look which contained flowing lines in orange and yellow colors to signify the journey of the players through the history of the tournament. 

We did several design and motion tests with them, some samples below:

One of the requests from the NBC Sports team was to integrate with the 150th official look which contained flowing lines in orange and yellow colors to signify the journey of the players through the history of the tournament. 

We did several design and motion tests with them, some samples below:

One of the requests from the NBC Sports team was to integrate with the 150th official look which contained flowing lines in orange and yellow colors to signify the journey of the players through the history of the tournament. 

We did several design and motion tests with them, some samples below: